User User ID Nod Area Name ---- ------------- --- -------- ------------------- 9 74037,1601 SMI Rm 1 Harry 10 75461,570 AYO Rm 1 Ruben Burney 2 74012,1724 ANL Rm 1 Otii 1 71155,215 YCH Rm 1 James Kemp 3 76071,460 NUB Rm 1 Soretta Rodack 4 72724,1426 NUV Rm 1 Sandra 8 75112,2264 MUJ Rm 1 Hans Juergen 9 72371,532 MXZ Rm 1 Marguerite (NEON) 10 72702,2774 HZF Rm 1 Joanne 11 71613,3064 NUV Rm 1 Mike 12 72662,2630 BXK Rm 1 William 14 75200,1163 CJS Rm 1 Marcia Yudkin 7 73670,3675 RAD Rm 1 Robin 5 76121,517 AYP Rm 1 Rhonwyn Rogers (1-1,Tom E.) anyway folks i'm bowing out .... so long ... its been nice (1-4,Sandra R Honor ) Well no place is perfect,but we have (1-4,Sandra R Honor ) the best yet :) (Mike Holman ) Hello there Marguerite! (1-4,Sandra R Honor ) Bye Tom see you around (1-9,Mag) Hi. this is a new software version - hope I get it right!! (1-4,Sandra R Honor ) Time for your Conference MIke? (Mike Holman ) Yes were beginning in a few... (1-3,James) Well folks, I've got to go. Take care. (1-3,James) Peace. (1-4,Sandra R Honor ) Bye James (1-8,Hans Juergen) bye James (1-9,Mag) Mike are you here? (Mike Holman ) Hey Mag! (Mike Holman ) Good seeing you again! (1-9,Mag) Hey. How's things? (Mike Holman ) Great! Keeping Cyber Busy! (1-9,Mag) Do you want me to use a short handle? (1-9,Mag) sometimes when people have slow modems.. (1-9,Mag) long names are cumbersome. (Mike Holman ) Yours is fine, I going to shorten mines... (1-9,Marguerite (NEON)) how's this? (1-4,Sandra R Honor ) nice!! (Mike Holman ) Marg, Like yours Excellent! (Mike Holman ) Welcome all to the Information Superhighway (Mike Holman ) "Doing Business Conference"! (1-4,Sandra ) I am back (Mike Holman ) We Welcome most importantly invited Distinguished (Mike Holman ) Guests, in particular (Mike Holman ) those already present. Margueruite Ellen! (1-4,Sandra ) Hello (Mike Holman )Marcia'Yudkin is in the Forum and will be joing us shortly. She is (1-9,Marguerite (NEON)) Thanks Mike and Sandra - it's nice to be here. (Mike Holman )another Guests of ours (1-9,Marguerite (NEON)) oops - sorry - what are the protocol rules? (Mike Holman ) Hello Marcia and Welcome! (1-14,Marcia Yudkin) Hello everyone, Marcia Yudkin here (1-4,Sandra ) Hi (1-14,Marcia Yudkin) Hi Mike! (1-14,Marcia Yudkin) Hi Sandra! (1-9,Marguerite (NEON)) Hi Marcia - nice to see you. (Mike Holman ) First, I am honored that Marcia & Marguerite and (Mike Holman ) YOU the Info Highway Users (Mike Holman ) have decided to join us! (1-14,Marcia Yudkin) Hi Marguerite (Mike Holman ) Before we begin with out guest... (1-14,Marcia Yudkin) Hello Dr. Funk! (1-14,Marcia Yudkin) Who else is on board today? (1-12,Soretta Rodack) Hi, I'm Sharon. (Mike Holman ) Would the other Users here please tell us (Mike Holman ) a online about you, where you (Mike Holman ) from etc...First, I'm your HOST and I'm in NY (Mike Holman ) Next? (Mike Holman ) Hi Sharon! (1-12,Soretta Rodack) I'm in New York and I have a small publishing (1-12,Soretta Rodack) company. (1-9,Marguerite (NEON)) I'm Marguerite Ellen, Section Leader (1-9,Marguerite (NEON)) for the Cyberbusiness Section on SMALLBIZ and (1-14,Marcia Yudkin) Sharon, Nice to meet you. (1-14,Marcia Yudkin) Do you do any electronic publishing? (1-9,Marguerite (NEON)) Publisher of the NEON News Falsh, in Flordia (1-12,Soretta Rodack) Not yet, but I understand electronic marketing (1-12,Soretta Rodack) is the wave of the future (present). (1-14,Marcia Yudkin) Lots of problems, lot of promise... (1-9,Marguerite (NEON)) oops - I mean flash - and I apologize (1-9,Marguerite (NEON)) for interuprting. (1-14,Marcia Yudkin) Sorry, Marguerite, it was I who interrupted. (1-14,Marcia Yudkin) Just interrupt back! (Mike Holman ) Ok... Each person will can interject just (Mike Holman ) give us a * Sign that you want (Mike Holman ) to interject, and I will acknowledge. (Mike Holman ) So "*" asterisk will say signal the next person... (1-9,Marguerite (NEON)) A Question for our visitor - (1-9,Marguerite (NEON)) do you publish to any particular audience or general? (Mike Holman ) Go ahead, Sharon.. (Mike Holman ) (We welcome our Forum Sponsor...American Visiion!) (1-14,Marcia Yudkin) Is Joanne here? (1-10,AMERICAN VISIONS) Yes! This is Joanne. (1-10,AMERICAN VISIONS) Hi, Marcia! (1-14,Marcia Yudkin) Hi Joanne, nice to see you again! (1-8,Hans Juergen) I am from Munich and working for a german car manuf. (1-8,Hans Juergen) abroad to establish Service facilities in (1-8,Hans Juergen) different countrys. (1-10,AMERICAN VISIONS) Good to see you, too. (1-14,Marcia Yudkin) Hans, would that be BMW? My favorite car. (1-9,Marguerite (NEON)) Gruss Gott Hans (1-8,Hans Juergen) yes (Mike Holman ) Hi Hans, Our Music Section Leader (Mike Holman ) is also from Munich I believe! (1-4,Sandra ) yes he is Mike! (1-8,Hans Juergen) gruess gott everybody (Mike Holman ) I transfer funds to Hamburg,Munich. Our SL is Peter Jebsen. Gruess Gott is (Mike Holman ) that "Best Wishes", I'm guesssing ... (1-9,Marguerite (NEON)) We lived for a few years in Munich (1-9,Marguerite (NEON)) and loved it!! A wonderful city. (1-8,Hans Juergen) Well I like NY better (1-9,Marguerite (NEON)) Mike do we have a special topic for discussion? (1-14,Marcia Yudkin) Well, since everyone else is giving (1-14,Marcia Yudkin) their location, I'm in a small town south of Boston (Mike Holman ) It is open you YOUR area of Expertise (Mike Holman ) as our Guest as it related to Business (Mike Holman ) on the Superhighway (1-9,Marguerite (NEON)) Well - is everyone here interested in (1-9,Marguerite (NEON)) learning how to profit for the ISH? (1-3,Soretta Rodack) Sorry - we lost our connection. (1-4,Sandra ) yes (Mike Holman ) Jump in folks, ask your Q's as the Guest (Mike Holman ) have the floor. Welcome back Sharon (Mike Holman ) think a question was posed to you on your publishing Co. (1-8,Hans Juergen) sorry-ISH? (1-3,Soretta Rodack) My company publishes trade books ... (Mike Holman ) Information SuperHighway Hans (1-9,Marguerite (NEON)) Oops - I meant Information Super Highway (1-9,Marguerite (NEON)) - or Infobahn is probably more.. (1-9,Marguerite (NEON)) aporopriate here. (1-3,Soretta Rodack) performing arts, parenting, business, etc. -- (1-3,Soretta Rodack) for the general public. We want to find better (1-3,Soretta Rodack) ways of getting them out there. (1-9,Marguerite (NEON)) boy - my typing is bad today (1-9,Marguerite (NEON)) - apologies in advance for typos! (1-14,Marcia Yudkin) Sharon, one thing I did that has worked (1-14,Marcia Yudkin) well is to create a promotional electronic (1-14,Marcia Yudkin) book that contains valuable info AND markets my books. (1-10,Joanne ) The name of your company, Soretta? (1-14,Marcia Yudkin) I sent it around as shareware to various BBS's (1-14,Marcia Yudkin) The name of my latest book is Six steps (1-14,Marcia Yudkin) to free publicity, and the electronic (1-3,Soretta Rodack) What do you mean by a promotional electronic (1-3,Soretta Rodack) book? My co. name is Excalibur Publishing. (1-3,Soretta Rodack) (I'm Sharon, working on Soretta's ID.) (1-14,Marcia Yudkin) book is called Get Priceless Media Coverage for pennies. (1-14,Marcia Yudkin) Sharon, a promotional electronic book is a set (1-14,Marcia Yudkin) of files that is organized into (1-14,Marcia Yudkin) "chapters" via a very simple dos program (1-14,Marcia Yudkin) called Writers Dream, which I believe (1-14,Marcia Yudkin) you can download from CIS. The user just puts (1-14,Marcia Yudkin) it in the disk drive, (1-14,Marcia Yudkin) types "go" and the thing loads automatically. (1-14,Marcia Yudkin) Then you choose which chapters (1-14,Marcia Yudkin) you want to look at. The last one is a (1-14,Marcia Yudkin) promotion for products. (1-3,Soretta Rodack) Where are these files available from? (1-9,Marguerite (NEON)) * (Mike Holman ) Go Marguerite (1-9,Marguerite (NEON)) Mike I should have let you know earlier (1-14,Marcia Yudkin) - I can only.. (1-9,Marguerite (NEON)) stay about 10 more minutes (1-14,Marcia Yudkin) - does nayone have any questions for (1-9,Marguerite (NEON)) me? (1-12,William ) Yes..one here (1-9,Marguerite (NEON)) Go ahead (Mike Holman ) No Problem Marguerite. Please give address (Mike Holman ) or I.D. for inquires on NEON. (Mike Holman ) Also Marg will be available via Forum Messaging. (1-9,Marguerite (NEON)) OK - I guess that was addressed to me? (1-9,Marguerite (NEON)) If anyone would like a free sample (1-9,Marguerite (NEON)) of NEON or to learn morea bout making (1-9,Marguerite (NEON)) profits by cyberpowering your business (Mike Holman ) Go ahead William and welcome! He's our Wiz! (1-14,Marcia Yudkin) What I did, was create something that 1-14,Marcia Yudkin) was supplemental to my "real" book (1-9,Marguerite (NEON)) you can just send me a message at 72371,532 (1-12,William ) What would be the first thing you may (1-12,William ) wish to tel a Bed and Breakfast wants to (1-12,William ) market products via BBS? (1-9,Marguerite (NEON)) IF that is addressed to me - I'd say, don't do (1-9,Marguerite (NEON)) the bbs first - do a Web (1-12,William ) sorry it's a little garbled.. but I know of a bed (1-12,William ) and breakfast that wants to start trying Iway (1-12,William ) marketing... (1-9,Marguerite (NEON)) Page first, and save the bbs until you have a (1-9,Marguerite (NEON)) real online clientele . (1-12,William ) Okay then a WEB--can we talk about Webs.. (1-12,William ) Is there a central registry for a new Wb page that 1-12,William ) makes it easy to find? (Mike Holman ) (Note. William is our WizOp/Chief Forum Operator) (1-9,Marguerite (NEON)) OK with me - a Web is like a big billboard (1-9,Marguerite (NEON)) or a fax on demand only electronic - you (1-9,Marguerite (NEON)) need to promote it through networing (1-9,Marguerite (NEON)) - your whole e-marketing needs to fit together. (1-12,William ) sounds good... so save the BBS idea huh? (1-9,Marguerite (NEON)) So a B&B could do GREAT with a Web page (1-9,Marguerite (NEON)) - - but only if it is advertised and linked (1-9,Marguerite (NEON)) to other places (1-12,William ) How much should a very basic Web page cost? (1-12,William ) ranges please.. (1-9,Marguerite (NEON)) so people know how to find it. (1-9,Marguerite (NEON)) There is a golf resort in N C That has a fabulous (1-9,Marguerite (NEON)) web page setup and gets great traffic - (1-9,Marguerite (NEON)) they have the entire golf course programed in a game, (1-9,Marguerite (NEON)) that leads people around the resort & (1-9,Marguerite (NEON)) then collects names for surface mailings. (1-12,William ) Wow..sounds neat (1-12,William ) linking it around is the key I suppose... (Mike Holman ) Wow that is news! (1-9,Marguerite (NEON)) The cost is in devleopment and connection (1-9,Marguerite (NEON)) - so it can go for $300 to millions. (1-3,Soretta Rodack) * (Mike Holman ) Go Sharon! (1-3,Soretta Rodack) I'm new to IHS marketing... (1-12,William ) About linking the Page... do you do that or (1-12,William ) does any particular org do it for you.... (1-3,Soretta Rodack) I've heard stories of people getting "flamed" (1-3,Soretta Rodack) for advertising online... (1-3,Soretta Rodack) What's acceptable and what's not? (1-9,Marguerite (NEON)) No - the links are very personal and it's done (1-9,Marguerite (NEON)) just like netowkring - you have to ferret (1-9,Marguerite (NEON)) out where your prospects might be, and put (1-9,Marguerite (NEON)) links there. there are some services that (1-9,Marguerite (NEON)) do general links - but the power of e-marketing (1-9,Marguerite (NEON)) is in the niches. (Mike Holman ) Marcia please jump in on your info (Mike Holman ) on "avoiding hackles" etc. (1-12,William ) I see--that's a good way to look at the (1-12,William ) linking process..many thanks!! (1-14,Marcia Yudkin) Thanks, Mike (1-14,Marcia Yudkin) My "thing" is that people can get their message (1-14,Marcia Yudkin) across without advertising. (1-14,Marcia Yudkin) For example, a writer from Compuserve Magazine (1-14,Marcia Yudkin) called me yesterday (1-14,Marcia Yudkin) and told me I had the most effective (1-14,Marcia Yudkin) "signature line" she had seen. (1-14,Marcia Yudkin) All it was, was the following: (1-14,Marcia Yudkin) Marcia Yudkin, Author, *Six Steps to Free Publicity* (1-14,Marcia Yudkin) (Plume/.Penguin) (1-14,Marcia Yudkin) That's not exactly an advertisement, but people see it, (1-14,Marcia Yudkin) and many people get curious and ask about it. (1-14,Marcia Yudkin) Or, when they see my book in the bookstore, (1-14,Marcia Yudkin) they think, oh, I've heard (1-3,Soretta Rodack) Where did the signature line appear? (1-14,Marcia Yudkin) of that. (1-14,Marcia Yudkin) Just at the bottom of the message, after a (1-14,Marcia Yudkin) substantive comment. (1-14,Marcia Yudkin) That is important, too. (Mike Holman ) Marcia Congrats on you reference in this months (Mike Holman ) Home Office Computing! (1-14,Marcia Yudkin) I did a survey of 25 people on Compuserve who (1-14,Marcia Yudkin) find customers online, and I would (1-14,Marcia Yudkin) be glad to E-mail it to anyone. (1-14,Marcia Yudkin) Just send a request to my ID at 75200,1163. (1-14,Marcia Yudkin) Mike, which reference do you mean? (1-12,William ) Sure will take you up on that (1-14,Marcia Yudkin) The most popular method of finding customers (1-14,Marcia Yudkin) online was "participating (Mike Holman ) Marguerite how wide spread is NEON, from my sample (Mike Holman ) Issue I see advertisers (Mike Holman ) from all over! (1-14,Marcia Yudkin) in forum discussions"! (1-9,Marguerite (NEON)) Ok - NEON has (1-8,Hans Juergen) Lady's and Gent's I have lo leave! Marguerite/Marcia (1-8,Hans Juergen) I will drop you my inquiry (1-8,Hans Juergen) because I have a problem to advert./ market in 3rd (1-8,Hans Juergen) world countrys. Maybe you have (1-8,Hans Juergen) a solution to my problems. (1-14,Marcia Yudkin) Bye Hans! (1-9,Marguerite (NEON)) subscribers all over the US and in about 10 (1-9,Marguerite (NEON)) countries. (1-9,Marguerite (NEON)) There isn't a predominance in any state - (1-9,Marguerite (NEON)) the common thread is (1-9,Marguerite (NEON)) people who are interested in being self-employed (1-9,Marguerite (NEON)) andearning money from (1-9,Marguerite (NEON)) ways other than salary. (Mike Holman ) That's my curiousity, getting Int'l exposure! (Mike Holman ) Nice having you Hans! (1-8,Hans Juergen) bye (1-12,William ) Marcia..that's a good point... networking is (1-12,William ) an art form I think..or a science or (1-12,William ) something like that. re: participating in discussio (1-14,Marcia Yudkin) I got some information about CIX, the British (1-14,Marcia Yudkin) counterpart fo Compuserve. (Mike Holman ) Must hook you up Peter Jebsen also in Munich! (1-14,Marcia Yudkin) It is really not expensive if you have a way (1-14,Marcia Yudkin) to telnet there. (1-9,Marguerite (NEON)) Bis spater Hans (1-14,Marcia Yudkin) WIlliam, I call it "schmoozing." And it works! (1-14,Marcia Yudkin) Lawyers told me that they (1-14,Marcia Yudkin) got to know other lawyers online, learned to trust (1-14,Marcia Yudkin) their competence and then (1-14,Marcia Yudkin) sent them clients when their clients had business (1-14,Marcia Yudkin) in their state. (1-9,Marguerite (NEON)) Gotta run now too Mike - hope anyone wanting to (1-9,Marguerite (NEON)) learn more with drop me a line. (1-12,William ) :) (Mike Holman ) Sure thanks so much Marg for coming! (Mike Holman ) Hi Robin! (1-7,Robin ) Hi, Mike..:) (1-12,William ) Marguerite -- Thanks so much again..always learn (1-12,William ) something new. (1-14,Marcia Yudkin) Is Sheila here? (1-4,Sandra ) Hi Robin (Mike Holman ) Marcia please give us info again on how you got (Mike Holman ) He/She on Oprah. Haven't (Mike Holman ) seen Sheila yet. (1-14,Marcia Yudkin) How I got 2 of my books on Oprah Winfrey? (1-14,Marcia Yudkin) Actually I don't take credit for that. (1-14,Marcia Yudkin) My publisher sent a copy of Smart Speaking to Oprah (1-14,Marcia Yudkin) when it was published (1-14,Marcia Yudkin) in 1991. (1-14,Marcia Yudkin) Three years later they called saying they wanted (1-14,Marcia Yudkin) Laurie, my coauthor, as (1-14,Marcia Yudkin) a guest. If you want to get on a show like that, (1-14,Marcia Yudkin) be patient and persistent! (1-3,Soretta Rodack) Marcia, do you use a publicist? (1-14,Marcia Yudkin) One person I knew told her kids she wanted (1-14,Marcia Yudkin) to be on Oprah, and her (1-14,Marcia Yudkin) daughtrer wrote a letter that was so cute, (1-14,Marcia Yudkin) it really helped! (1-12,William ) How much did the show help your business? (1-12,William ) In terms of exposure..awareness..etc.... (1-1,James Kemp) Hello Everybody (1-14,Marcia Yudkin) Hard to say, WIlliam. The best thing is the (1-14,Marcia Yudkin) intangible thing of being able to say, (1-1,James Kemp) Mine if I join in? (1-12,William ) Hi James.. (1-14,Marcia Yudkin) two of my books were on Oprah Winfrey. (1-1,James Kemp) Hi William (Mike Holman ) Hello James! Join and Welcome our Guest is Marcia (1-14,Marcia Yudkin) A friend of my sisters even saw the show in London. (1-1,James Kemp) Hi Mike (1-1,James Kemp) Hi Marcia (1-14,Marcia Yudkin) I assume it sold books. (1-14,Marcia Yudkin) Hello James, what do you do? (1-1,James Kemp) I'm in the Trauckinng Industry (1-12,William ) Marcia.. yes--the intangibles are the most exciting (1-12,William ) but hard to quantify.. but folks never forget it if (1-12,William ) you're on TV (1-1,James Kemp) Opps Trucking (1-14,Marcia Yudkin) Are truckers online? (1-12,William ) good question :) (1-1,James Kemp) No I'm not a trucker (1-14,Marcia Yudkin) Then--? (Mike Holman ) Marcia, what is the most important of the (Mike Holman ) "Six Steps..." and how is (1-1,James Kemp) I'm a dealer (Mike Holman ) Marketing in Boston? (1-14,Marcia Yudkin) Of my six steps to free publcity, the most important (1-14,Marcia Yudkin) is coming up witha newswor (1-14,Marcia Yudkin) newsworthy angle. (1-14,Marcia Yudkin) Something the media will get excited about (1-14,Marcia Yudkin) and publicize for you. (1-1,James Kemp) These six steps what are they? (1-14,Marcia Yudkin) For example, I am working with a doctor who does (1-14,Marcia Yudkin) vasectomies. (1-14,Marcia Yudkin) Not terribly newsworthy, except that his are (1-14,Marcia Yudkin) gauranteed to work. (1-14,Marcia Yudkin) If it does work, you don't pay. (1-12,William ) Interesting. (1-14,Marcia Yudkin) Whoops, he reverses vasectomies. (1-12,William ) Oh okay...heheh (1-14,Marcia Yudkin) The newsworhtiness is in the moneyback guarantee. (1-14,Marcia Yudkin) Also, he told me that his main clientele is couples (1-14,Marcia Yudkin) where the man is older and has a family, (1-14,Marcia Yudkin) the woman is younger and has no kids. (1-14,Marcia Yudkin) So in a sense this operation is done for the woman. (1-14,Marcia Yudkin) That means we can try to get the women's magazines (1-14,Marcia Yudkin) to write about him... (1-12,William ) good tips.. (1-14,Marcia Yudkin) William, you own a B&B? (1-12,William ) I heard someone say that the Boston Globe business (1-12,William ) section writes stories about business that donate (1-12,William ) to their foundation. (1-12,William ) Think this is true? (1-14,Marcia Yudkin) I can't read the end of your Q. (1-14,Marcia Yudkin) The Globe business section is what? (1-9,HJJ) Are you asking is the only people who get (1-9,HJJ) in the paper are those who've donated to (1-9,HJJ) a Boston Globe foundation? (1-12,William ) Donating to the Boston Globe foundation may (1-12,William ) increase the chance of a story being written about a firm. (Mike Holman ) Marcia's Info File is in Library 12 here I believe here. (Mike Holman ) Don't think we have (Mike Holman ) her Intro Book though if that is not the file. (1-9,HJJ) That's possible, but it's improbable (1-12,William ) Well..not really the only ones...someone said (1-12,William ) it takes 5k to get it done. (1-14,Marcia Yudkin) II hear that a lot for small papers, never big ones (1-14,Marcia Yudkin) like the Globe. (Mike Holman ) Hi HJJ, give us at least a first name. (Mike Holman ) Do a /name. Thanks and Welcome! (1-9,HJJ) The remainder of the journalism (1-9,HJJ) community, especially the conservative, (1-9,HJJ) anti-journalism community would jump on (1-9,HJJ) that in a second. (1-12,William ) Cool..well anyway FREE PRESS is the best (1-12,William ) press publicity... (1-9,HJJ) harry (Mike Holman ) Welcome Harry! (1-14,Marcia Yudkin) Hi Harry, what do you do? (1-9,Harry) hi (1-1,James Kemp) Hi Harry (1-9,Harry) I'm a newspaper editor. (Mike Holman ) Excellent! (1-12,William ) do tell. (1-14,Marcia Yudkin) Aha -- so you're on the other end of my press releases! (1-9,Harry) copy editor, layout, 25 years in the daily (1-9,Harry) business and a professional writer, (1-9,Harry) freelance. (1-9,Harry) could be. (1-12,William ) Harry save the trees but not until ou write about (1-12,William ) all our guest and you forum moderator of course (Mike Holman ) Hi Rhonwyn & Ruben! Give Shout on your interest, (Mike Holman ) concerns & Welcome! (1-9,Harry) I know that ever daily section has (1-9,Harry) advertising sections that they present as (1-9,Harry) news sections. (1-9,Harry) Personally, I think that sucks. (Mike Holman ) Hehe (1-12,William ) yeah really..infocommercials...etc.. (1-14,Marcia Yudkin) Well, if you're on the other end, you can pay for (1-14,Marcia Yudkin) "advertorials" (1-9,Harry) For example, auto sections and real estate (1-9,Harry) sections tend to be put together by the (1-9,Harry) advertising department --- exactly. (1-14,Marcia Yudkin) smaller papers often will run something that looks like (1-10,Ruben Burney) I'm interested in finding out how to use my research (1-10,Ruben Burney) skills to start my (1-10,Ruben Burney) own thing. (1-14,Marcia Yudkin) an article for every 6 insertions of your ad. (1-9,Harry) And somewere on the page, in 14-point (1-9,Harry) type, is the helvetica word advertisement. (1-9,Harry) What would you like to start? (1-12,William ) Really --every 6 insertions.. (1-10,Ruben Burney) I'm intersted in becoming an information broker (1-9,Harry) Smaller papers, especially weeklies are the (1-9,Harry) biggest sinners on that. (1-9,Harry) What kind of info, may I ask (1-9,Harry) The big reason is they're more financially (1-9,Harry) strapped than the major dailies. (1-14,Marcia Yudkin) Ruben, what kind of info? (1-10,Ruben Burney) I'll find any information that is need (1-12,William ) Anyone ever seen a paper guarantee an AD response (1-12,William ) or your MONEY BACK? (Mike Holman ) Ruben, so you're sort of an Information Broker (1-9,Harry) But when you see things like engagement (1-9,Harry) notices, innocuous awards, etc. that's (1-9,Harry) usually paid in the smaller papers, even (1-9,Harry) JET does it. (1-1,James Kemp) Marcia have you got any Ideals how a new heavy truck (1-1,James Kemp) dealer can use the info highway for advertisment? (1-14,Marcia Yudkin) I interviewed two private detectives who find (1-14,Marcia Yudkin) out that kind of info. (1-9,Harry) The problem with information brokering is (1-9,Harry) everyone has access to information (1-9,Harry) systems like the one we're on now. (1-14,Marcia Yudkin) James, I can't read the end of your question (1-9,Harry) I suggest you specialize. (1-14,Marcia Yudkin) Yes, good idea. (Mike Holman ) William, that would be interesting! (1-14,Marcia Yudkin) JJames, please repeat your question? (1-10,Ruben Burney) General information for now. Currently I do survey (1-10,Ruben Burney) research for the (1-10,Ruben Burney) State. (1-9,Harry) What state? (1-1,James Kemp) Iasked how can a new heavy truck (1-10,Ruben Burney) Georgia (1-1,James Kemp) dealer can use the info hyway for advertisment? (1-9,Harry) Problem is, when it comes to information (1-9,Harry) brokering, there are some people in D.C. (1-9,Harry) who broker information like JAWs eats (1-9,Harry) people. (1-14,Marcia Yudkin) Are you a new dealer or do you sell new trucks? (1-1,James Kemp) Dealer (1-10,Ruben Burney) JAWs eats people? (1-9,Harry) Great White Shark. (1-14,Marcia Yudkin) The first step is to find out where your prospects (1-14,Marcia Yudkin) hang out. (1-9,Harry) the movie (1-14,Marcia Yudkin) Who buys heavy trucks? Are they online? (1-14,Marcia Yudkin) Where? (1-9,Harry) Fleet managers (1-14,Marcia Yudkin) Then go there and offer useful non-selling information. (1-1,James Kemp) I'm not sure. How does one find that out (1-14,Marcia Yudkin) One way: Look at their trade magazines. (Mike Holman ) I don't doubt for a second that there MUST be a Forum (Mike Holman ) for it here. Probably (Mike Holman ) the FIND Command would render some results. (1-14,Marcia Yudkin) If anyone has started an industry BBS it (1-14,Marcia Yudkin) would be listed there. (1-1,James Kemp) I have them all. I never see anything about on-line (1-1,James Kemp) services (1-14,Marcia Yudkin) Also, go to several related forums on Compuserve (1-14,Marcia Yudkin) and ask. (1-12,William ) Ask customer support also buy BoardWatch magazine.. (1-12,William ) I've seen lot of stories about folks that run (1-12,William ) specialized BBSes (1-1,James Kemp) I tied the and the only one I saw was Worldwide Car (1-1,James Kemp) network (1-12,William ) especially auto related (1-14,Marcia Yudkin) If fleet managers work for large companies maybe (1-14,Marcia Yudkin) the Internet would be (1-9,Harry) Ruben: if you're into starting an info (1-9,Harry) business, I suggest you set up outside of a (1-9,Harry) university where people need hard info (1-9,Harry) fast, then charge by the printed page. (1-9,Harry) Then grow from there. (1-14,Marcia Yudkin) more appropriate. (1-2,Otii) Greetings from the Land of Enchantment! Whats the (1-2,Otii) discussion about? (1-14,Marcia Yudkin) Infobahn (1-14,Marcia Yudkin) James, just ask, ask ask! (1-12,William ) Otii..planning to make money on the InfoBahn? (1-1,James Kemp) I searched the Internet just this morning. (1-1,James Kemp) Maybe the Industry hasn't gotten that advanced yet (Mike Holman ) Hello Otii, "Doing Business on the Info Superhighway" (Mike Holman ) Marcia's our Guest. (Mike Holman ) Welcome! (1-1,James Kemp) I will will will (1-1,James Kemp) Hehehe (1-12,William ) James when you find it you probably won't have (1-12,William ) much competition. (1-2,Otii) Thanks, I haven't thought much about money making on (1-2,Otii) the info superhighway (1-10,Ruben Burney) Thanks Harry. My office is around the corner from (1-10,Ruben Burney) Georga State U. (1-10,Ruben Burney) Any other suggetions :-] (1-9,Harry) JAMES: may i suggest that watching (1-9,Harry) current events is a good way to lock into (1-9,Harry) truck sales. A friend of mine had a car (1-9,Harry) dealership in Gary, Ind., and by watching (1-9,Harry) the news, he was able to learn that a new (1-9,Harry) regime had taken over in an African (1-9,Harry) country. He used his political connections, (1-9,Harry) including Richard Hatcher, and was able (1-9,Harry) to sell a bunch of Lincolns to the new (1-9,Harry) government. (1-14,Marcia Yudkin) Wow, great example! (Mike Holman ) Excellent (1-9,Harry) Somestimes the oppoturnities just open up. (1-9,Harry) And close up just as fast. (1-1,James Kemp) That's good ideal (1-9,Harry) You'll win one in 50, but it'll be big stuff. (1-1,James Kemp) I have a friend here that travles back and forth (1-1,James Kemp) from Africa. (1-14,Marcia Yudkin) That's an important point, Harry. (1-9,Harry) Send some bucks to Transafrica, Randel (1-9,Harry) Robinson's group and get on his mailing (1-9,Harry) list. (1-1,James Kemp) I'm trying to open a dealership there (1-14,Marcia Yudkin) Some people come oneline and don't get an (1-14,Marcia Yudkin) instant payoff, then quit... (1-12,William ) marcia - it's a lot like a mail order business isn't it? (1-9,Harry) Quick kills are great for story books, but (1-9,Harry) the longest lasting results come from (1-9,Harry) keeping your eyes open. (1-1,James Kemp) Good point (1-14,Marcia Yudkin) Well, in mail order you can use sopme rough statistics (1-14,Marcia Yudkin) In networking you could get an instant payoff or none. (1-9,Harry) Send a contribution to Andrew Young's (1-9,Harry) next campaign, or his favorite charity, then (1-9,Harry) ask him by mail where the opportunities (1-9,Harry) will be. (1-12,William ) Yep! We have to understand how to network (1-12,William ) better and Why to do it to- (1-1,James Kemp) I'm in California. How would I find Andrew or Randel (1-1,James Kemp) number (1-12,William ) get whatever. (1-9,Harry) I wish I had a dime for every story I did (1-9,Harry) abuot entrepreneurs who hit the big time (1-9,Harry) just by being there when the door open. (1-9,Harry) Call directory assistance. (1-9,Harry) 411 (1-9,Harry) It's not that hard. (1-12,William ) Harry - it is truly random a lot of times isn't it? (1-1,James Kemp) I'll do it (1-2,Otii) I've go to run some errands...talk to y'all later. Take care! (1-14,Marcia Yudkin) No it's not random because if (Mike Holman ) Does everyone "not online" take Online seriously. (Mike Holman ) My wife still says... (1-9,Harry) Mayor's office in Atlanta will get you a (1-9,Harry) publicist. (Mike Holman ) "You're still playing with that PC". Meanwhile I (Mike Holman ) processing Credit Card and (Mike Holman ) Direct Debit Transactions on my BBS as well as (Mike Holman ) (900) and Fax on Demand (1-14,Marcia Yudkin) you don't keep your eyes open, you don't see! (Mike Holman ) Services? (1-1,James Kemp) By Otis (Mike Holman ) See ya Otii (1-9,Harry) Yep. Shoot in the dark, you'e going to hit (1-9,Harry) something. And every time you fail, you're (1-9,Harry) smarter than when you didn't try. (1-12,William ) good point MY (1-14,Marcia Yudkin) I'm sure lots of people think we are wasting our (1-14,Marcia Yudkin) time today. (1-14,Marcia Yudkin) I don't think so! (Mike Holman ) Agreed! (1-1,James Kemp) I don't feel that way (1-14,Marcia Yudkin) For example, just the other day I found out (1-14,Marcia Yudkin) something new about Mike and (1-14,Marcia Yudkin) I plan to interview him for my next book. (1-14,Marcia Yudkin) Bet you didn't know that, Mike... (1-1,James Kemp) Forming stragities is never wasting time (Mike Holman ) Sure didn't and I'm game! (1-12,William ) Lucky Mike ! (Mike Holman ) Hehe (1-14,Marcia Yudkin) Everybody, you too can have that chance if you speak up. (1-1,James Kemp) Marcia I didn't get the name of your book. Can you (1-1,James Kemp) send me the title? (1-14,Marcia Yudkin) James, it's SIX STEPS TO FREE PUBLICITY (1-9,Harry) Hanging out at conventions gets your (1-9,Harry) name out there. I know I went to one (1-9,Harry) convention for the National Association of (1-9,Harry) Black Journalists and I've have two dozen (1-9,Harry) announcements from major universities (1-9,Harry) who need journalism instructors. (1-14,Marcia Yudkin) Plume Books, paperback, $10.00 (1-9,Harry) And it's looking nicer and nicer. (1-10,Ruben Burney) The phone number for Atlanta's Mayor is 404-330-6000 (1-10,Ruben Burney) (info_ (1-9,Harry) I'm going to look for that. (1-1,James Kemp) I got it thanks. Does the Pyamid book stores carry it? (1-3,Soretta Rodack) Marcia, you're an author... (Mike Holman ) Marcia, PLUME is a Big Name to me, (Mike Holman ) How to get on with the Biggies so to (1-3,Soretta Rodack) how can I publicize my management book (Mike Holman ) speak? (1-14,Marcia Yudkin) Probably. If you can't find it you can also order (1-14,Marcia Yudkin) from me directly. (1-3,Soretta Rodack) without it looking like self aggrandizement? (1-14,Marcia Yudkin) Plume is a division of Penguin USA. (1-3,Soretta Rodack) I mean on the ISH? (1-9,Harry) What's wrong with self aggrandizement? (1-1,James Kemp) I want it (1-14,Marcia Yudkin) One thing to do is to ask other people for help (1-14,Marcia Yudkin) about a problem, (1-14,Marcia Yudkin) then mention what you do. (1-3,Soretta Rodack) Nothing, but some people don't like it on their (1-3,Soretta Rodack) bulletin boards. (1-14,Marcia Yudkin) Many people will become curious. (1-14,Marcia Yudkin) For example, you are a publisher. Come up with (1-14,Marcia Yudkin) an interesting problem that allows you to mention the (1-14,Marcia Yudkin) names of your books in an offhand way. (1-14,Marcia Yudkin) This stuff works! (Mike Holman ) Marcia, how can Sharon's Management book get (Mike Holman ) Published and known? (1-14,Marcia Yudkin) I got a free membership on Prodigy by doing this (1-14,Marcia Yudkin) sort of thing. (1-3,Soretta Rodack) OK. Thanks. (1-9,Harry) Thanks marcia. (1-14,Marcia Yudkin) To get a book published, it's helpful to (1-14,Marcia Yudkin) write a book proposal. (1-14,Marcia Yudkin) I recommend a book called (1-3,Soretta Rodack) Mike, my book is self-published. But I would (1-3,Soretta Rodack) like to know more about getting known. (1-14,Marcia Yudkin) How to Write a Book Proposal (1-14,Marcia Yudkin) by Michael Larsen. (1-14,Marcia Yudkin) whoops. (1-14,Marcia Yudkin) Ok, then as I said to James, figure out who your (1-14,Marcia Yudkin) audience is and where they hang out. (1-14,Marcia Yudkin) I interviewed a woman who gets 3-4 orders every (Mike Holman ) Soretta, I put your Business Card up on my BBS as a start. Email me info. (Mike Holman ) I'll do this for all here actually. (1-14,Marcia Yudkin) day from America Online from ansswering questions in her (1-14,Marcia Yudkin) area of expertise. (1-9,Harry) Marcia. Give me the name of your book (1-9,Harry) again? (1-14,Marcia Yudkin) Sharon, Or, post excerpts in forum libraries. (1-3,Soretta Rodack) Mike, what's your e-mail address? I'm actually (1-3,Soretta Rodack) a guest here. (1-14,Marcia Yudkin) This has worked well for me. I get perhaps 7 orders (1-14,Marcia Yudkin) a week from that. (1-14,Marcia Yudkin) And my articles from libraries are being reprinted in (1-14,Marcia Yudkin) regular newsletters and magazines. (1-14,Marcia Yudkin) Harry, my book is SIX STEPS TO FREE PUBLICITY (Mike Holman ) Soretta 71613,3064 on CIS (1-14,Marcia Yudkin) Plume Books (Mike Holman ) Marica, How did Home Office Computing find you, (Mike Holman ) as you are listed in this (Mike Holman ) Months Issue? (Mike Holman ) Marcia (1-14,Marcia Yudkin) Mike, they did a review of SIX STEPS in the January (1-14,Marcia Yudkin) issue. (1-14,Marcia Yudkin) Then I assume the book was hanging around the office (1-14,Marcia Yudkin) and got (1-14,Marcia Yudkin) into the February issue as well. (1-14,Marcia Yudkin) I am scheduled to be in three -- THREE -- upcoming (Mike Holman ) Excellent they quote both you and Walley Bock (1-14,Marcia Yudkin) issues of Compuserve magazine. Just by answering (1-14,Marcia Yudkin) notices from writers looking in the forums for people (1-14,Marcia Yudkin) to interview. Any of you could have done it... (1-9,Harry) Don't rub it in. (1-14,Marcia Yudkin) No I mean that encouragingly. (1-9,Harry) I know. (1-14,Marcia Yudkin) Don't be shy. (1-14,Marcia Yudkin) If you see a writer looking for stories, think (1-14,Marcia Yudkin) of a way to (Mike Holman ) I believe it. I will be in one Compuserve (Mike Holman ) Magazine as well as the (1-14,Marcia Yudkin) interest them in you... (Mike Holman ) Publication VAR (value added resellers). (1-14,Marcia Yudkin) Great! (1-9,Harry) I'm making my big stab at fiction. An dI (1-9,Harry) need to get on a shelf somewhere. It's not (1-9,Harry) easy. (1-3,Soretta Rodack) Are you already published? (1-9,Harry) Non-fiction. But never a fiction book (1-9,Harry) Yet (1-14,Marcia Yudkin) That's positive thinking... (1-3,Soretta Rodack) What non-fiction have you had published? (1-9,Harry) One thing I learned over the yars is that (1-9,Harry) perseverence often is more important than (1-9,Harry) skill. You can learn skill. (1-9,Harry) I guess on the national level, I did a series (1-9,Harry) of interviews with good, but not well know (1-9,Harry) authors for The CRISIS, the NAACP (1-9,Harry) magazine. (1-9,Harry) That was last year. (1-14,Marcia Yudkin) True, attitude is very important. (1-14,Marcia Yudkin) In 1978, a famous writer essentially told me to give up. (1-9,Harry) Otherwise, I've had stuff in the New York (1-9,Harry) Daily news, The National Enquirer, Kansas (1-9,Harry) Historical Society quarterly, and (1-9,Harry) contributions to several journalism and (1-9,Harry) layout textbooks. (1-10,Ruben Burney) "Never give up. Even when it's over." (1-3,Soretta Rodack) Good going, Harry! (Mike Holman ) How to handle the Negative Feedback you all? (1-14,Marcia Yudkin) You know what though, it never is really over! (1-9,Harry) He/She who's standing when the smoke (1-9,Harry) clears, wins. (1-9,Harry) Thanks Soretta. (1-14,Marcia Yudkin) Good question, Mike. (1-14,Marcia Yudkin) First, don't show your work to people who (1-14,Marcia Yudkin) are constitutionally negative-- that is, they like to (1-14,Marcia Yudkin) be destructive. (1-14,Marcia Yudkin) Second, ask people for SPECIFIC feedback. (1-9,Harry) YES! (1-14,Marcia Yudkin) Ask them, does my message come across clearly? (1-14,Marcia Yudkin) What is my point? (1-14,Marcia Yudkin) Is the layout too cluttered? (1-14,Marcia Yudkin) Etc. (1-3,Soretta Rodack) I think it's a process... (Mike Holman ) Gotcha Excellent! (1-3,Soretta Rodack) The first time I got feedback (1-14,Marcia Yudkin) The more specific feedback you ask for, (1-14,Marcia Yudkin) the more you can learn. (1-10,Ruben Burney) For negative feedback take what's good for your growth (1-10,Ruben Burney) and ignore (1-10,Ruben Burney) the rest. (1-3,Soretta Rodack) I was devastated, but you learn how to deal with (1-3,Soretta Rodack) it. (1-14,Marcia Yudkin) Well, I still get disappointed sometimes. (1-3,Soretta Rodack) Me, too (1-14,Marcia Yudkin) And I have been at this professionally for 14 years. (1-14,Marcia Yudkin) You do learn to bounce back. (1-3,Soretta Rodack) But you come to a stronger sense of what's good (1-3,Soretta Rodack) about your work (1-3,Soretta Rodack) and what criticism is valid and what isn't. (1-3,Soretta Rodack) Right? (1-14,Marcia Yudkin) Sometimes the criticism is valid. (Mike Holman ) Some folks come across as (Mike Holman ) "You're not REALLY trying that are?" (1-9,Harry) That's a good argument on why (1-9,Harry) you should do what you love. (1-9,Harry) it's easier to keep going. (1-14,Marcia Yudkin) For example, I finally learned that fiction is (1-14,Marcia Yudkin) not my best medium. (1-3,Soretta Rodack) Very true, Harry. (1-14,Marcia Yudkin) Mike, sharon, Harry, Ruben, et al, I have to go. (1-14,Marcia Yudkin) Sorry! (1-14,Marcia Yudkin) It's been great to meet you. (1-9,Harry) NOOOOOOOOOOOOOOOO! (1-3,Soretta Rodack) Thanks, Marcia! (Mike Holman ) No problem MUCH thanks Marcia!!! (1-9,Harry) nooooooooooooooooooo (1-14,Marcia Yudkin) You can always find me in the WORK or SMALLBIZ forums. (1-10,Ruben Burney) Thanks. Enjoyed!!! (Mike Holman ) Harry's needs your contact info as we all do!! (1-9,Harry) Come back. (1-14,Marcia Yudkin) My ID is 75200,1163 (1-9,Harry) otay. (Mike Holman ) Well folks hope you all enjoy this Conference. (Mike Holman ) I thank you and Guests! (1-14,Marcia Yudkin) You can place orders on my 24-hour (1-9,Harry)